Google Sold 6.75 Million 'Google Home' Devices In the Last 80 Days
Google Sold 6.75 Million 'Google Home' Devices In the Last 80 Days
Published on January 07, 2018 at 11:34PM
An anonymous reader quotes TechCrunch: Google today announced that it sold "tens of millions of Google devices for the home" over the course of the last year and that it sold "more than one Google Home device every second since Google Home Mini started shipping in October," with roughly 6.75 million seconds since October 19 (the day the Home Mini officially went on sale)... The launch of the Google Home Mini, which you could easily buy for $29 (and occasionally for $19 with store credit) gave the company a low-price competitor to Amazon's Echo Dots, and even though it's doubtful that Google made a lot of money of these sales, the move clearly paid off. The Verge adds: Google is thought to be losing money on every unit of the Home Mini; Reuters reported on one analysis that pegged the device's parts alone at $26, not including the cost of developing the entire thing, supporting it, advertising it, shipping it, and so on. Of course, Google is in this for the long game -- the Assistant is an attempt to make sure Google remains the way people get information, and Google has plenty of options to make money through ads or the data it collects in the future... Amazon is also believed to be losing money on the Echo Dot, which was similarly cut to $29 during the holiday season. Amazon never gives out specific sales figures, but it did say that "tens of millions" of its own Alexa-enabled devices were sold over the holidays, with the Echo Dot being one of the top sellers... These super cheap prices are getting people to buy smart speakers and commit to an ecosystem. These companies are clearly happy to spend a few dollars gaining customers in the short term so that they have an enormous audience available to them down the road.
Published on January 07, 2018 at 11:34PM
An anonymous reader quotes TechCrunch: Google today announced that it sold "tens of millions of Google devices for the home" over the course of the last year and that it sold "more than one Google Home device every second since Google Home Mini started shipping in October," with roughly 6.75 million seconds since October 19 (the day the Home Mini officially went on sale)... The launch of the Google Home Mini, which you could easily buy for $29 (and occasionally for $19 with store credit) gave the company a low-price competitor to Amazon's Echo Dots, and even though it's doubtful that Google made a lot of money of these sales, the move clearly paid off. The Verge adds: Google is thought to be losing money on every unit of the Home Mini; Reuters reported on one analysis that pegged the device's parts alone at $26, not including the cost of developing the entire thing, supporting it, advertising it, shipping it, and so on. Of course, Google is in this for the long game -- the Assistant is an attempt to make sure Google remains the way people get information, and Google has plenty of options to make money through ads or the data it collects in the future... Amazon is also believed to be losing money on the Echo Dot, which was similarly cut to $29 during the holiday season. Amazon never gives out specific sales figures, but it did say that "tens of millions" of its own Alexa-enabled devices were sold over the holidays, with the Echo Dot being one of the top sellers... These super cheap prices are getting people to buy smart speakers and commit to an ecosystem. These companies are clearly happy to spend a few dollars gaining customers in the short term so that they have an enormous audience available to them down the road.
Read more of this story at Slashdot.
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