MPEG Founder Says the MPEG Business Model Is Broken
MPEG Founder Says the MPEG Business Model Is Broken
Published on January 30, 2018 at 12:00PM
theweatherelectric writes: Leonardo Chiariglione, the founder and chairman of MPEG, argues on his blog that the current MPEG business model is broken. He writes, "Thanks to [MPEG's] 'business model' that can be simply described as: produce standards having the best performance as a goal, irrespective of the IPR involved. Because MPEG standards are the best in the market and have an international standard status, manufacturers/service providers get a global market of digital media products, services and applications, and end users can seamless communicate with billions of people and access millions of services. Patent holders who allow use of their patents get hefty royalties with which they can develop new technologies for the next generation of MPEG standards. A virtuous cycle everybody benefits from." But, he argues, the MPEG model is now in crisis because the forthcoming AV1 video format from the Alliance for Open Media means that "everybody realizes that the old MPEG business model is broke, all the investments (collectively hundreds of millions USD) made by the industry for the new video codec [HEVC] will go up in smoke and AOM's royalty free model will spread to other business segments as well." Chiariglione goes on to explain what can be done: "The first action is to introduce what I call 'fractional options.' ISO envisages two forms of licensing: Option 1, i.e. royalty free and Option 2, i.e. FRAND, which is taken to mean 'with undetermined license.' We could introduce fractional options in the sense that a proposer could indicate that the technology be assigned to a specifically identified profile with an 'industry license' (defined outside MPEG) that does not contain monetary values. For instance, one such license could be 'no charge' (i.e. Option 1), another could be targeted to the OTT market etc." "The second action, not meant to be alternative to the first, is to streamline the MPEG standard development process. Within this a first goal is to develop coding tools with 'clear ownership,' unlike today's tools which are often the result of contributions with possibly very different weights. A second goal is not to define profiles in MPEG. A third goal could be to embed in the standard the capability to switch coding tools on and off."
Published on January 30, 2018 at 12:00PM
theweatherelectric writes: Leonardo Chiariglione, the founder and chairman of MPEG, argues on his blog that the current MPEG business model is broken. He writes, "Thanks to [MPEG's] 'business model' that can be simply described as: produce standards having the best performance as a goal, irrespective of the IPR involved. Because MPEG standards are the best in the market and have an international standard status, manufacturers/service providers get a global market of digital media products, services and applications, and end users can seamless communicate with billions of people and access millions of services. Patent holders who allow use of their patents get hefty royalties with which they can develop new technologies for the next generation of MPEG standards. A virtuous cycle everybody benefits from." But, he argues, the MPEG model is now in crisis because the forthcoming AV1 video format from the Alliance for Open Media means that "everybody realizes that the old MPEG business model is broke, all the investments (collectively hundreds of millions USD) made by the industry for the new video codec [HEVC] will go up in smoke and AOM's royalty free model will spread to other business segments as well." Chiariglione goes on to explain what can be done: "The first action is to introduce what I call 'fractional options.' ISO envisages two forms of licensing: Option 1, i.e. royalty free and Option 2, i.e. FRAND, which is taken to mean 'with undetermined license.' We could introduce fractional options in the sense that a proposer could indicate that the technology be assigned to a specifically identified profile with an 'industry license' (defined outside MPEG) that does not contain monetary values. For instance, one such license could be 'no charge' (i.e. Option 1), another could be targeted to the OTT market etc." "The second action, not meant to be alternative to the first, is to streamline the MPEG standard development process. Within this a first goal is to develop coding tools with 'clear ownership,' unlike today's tools which are often the result of contributions with possibly very different weights. A second goal is not to define profiles in MPEG. A third goal could be to embed in the standard the capability to switch coding tools on and off."
Read more of this story at Slashdot.
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