Cambridge Analytica Knew How You'd Vote If You Wore Wrangler

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In another set of data, Wylie said it showed that individuals seen to be engaged with Vogue magazine and Macy’s were on average more liberal and extroverted, which helped Cambridge Analytica focus its micro-targeting of political messaging. Cambridge Analytica collapsed following revelations earlier this year that it had held swathes of Facebook user data after it was obtained from a University of Cambridge researcher without user consent.