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This is Boom Live, one of seven tiny fact-checking firms at the heart of Facebook’s efforts to rebuild some of its credibility during India’s elections. Based on the early tallies, more than 60 percent of India’s 900 million eligible voters are expected to cast ballots between now and May 19, as the center-left Congress Party tries to seize power from the right-wing Bharatiya Janata Party. As in other elections around the world, paid hacks and party zealots are churning out propaganda on Facebook and the company’s WhatsApp messenger, along with Twitter, YouTube, TikTok, and other ubiquitous communication channels.
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